We were very honoured to be involved in the Grand Reception Party at ISETAN LOT 10, Kuala Lumpur, Malaysia as part of the CITIZEN TIME IS LIGHT Pop-Art Installation booth display.

(CITIZEN TIME IS LIGHT Pop-Art Installation Booth)

ISETAN The Japan Store had its reopening on the 26th October 2016, Wednesday and we are very thankful for the opportunity to be a part of this event. Our PR strategy for the Citizen's Time Is Light Pop Up Art Installation was to tap heavily on Citizen's illustrious brand history with the celebration of light. 

The key objective for Citizen was to launch the Time Is Light Pop-up Art installation with celebrated architect Tsuyoshi Tane, who was incidentally also responsible for the interior decor for Isetan, The Japan Store. We created a “wow” factor and focused on wowing celebrity attendees who fit into Citizen's Better Starts Now brand philosophy. 

The event was filled with over a hundred media and guests and it was a great reception party. CITIZEN was proud to be one of the installation booths at the party. The TIME IS LIGHT installation by CITIZEN had a beautiful display of audio visual elements accompanied with music and their special collection of watches.



The booth was beautifully designed by Tsuyoshi Tane and the architect himself was present to watch his creations come to life. 

(Architect Tsuyoshi Tane and guests)

(Architect Tsuyoshi Tane exploring the CITIZEN watch collection)

We were also very honoured to have met Malaysian celebrities and influencers such as Amber Chia, Izzue Islam, Jxhia Wong, Jessica Chaw and Preston Lee, who had personally come down to visit the CITIZEN booth and receive a token of appreciation from the brand.

(Amber Chia striking a pose with elegance accompanied by CITIZEN's L Ambiluna Steel Watch)

(Izzue Islam rocking his brand new CITIZEN watch)

(Jxhia Wong and Jessica Chaw showcasing their new gifts from CITIZEN)

(Preston Leen complementing his dashing outfit with his brand new CITIZEN watch)

The event was a fantastic experience and we were glad to be a part of it. 

(CITIZEN Installation Booth Guests)

For more pictures of the event do search #citizensoutheastasia on Instagram. And if you were there with us, do tag all your pictures taken with #citizensoutheastasia. Follow CITIZEN on instagram @citizensoutheastasia for more updates and style inspirations.