FASHION AND LIFESTYLE INFLUENCER PROGRAM – ONE RAFFLES PLACE

WHAT IS THE ORP BLOGGER INFLUENCER PROGRAM ABOUT?

The blogger influencer programme – Mannequin in Vogue – hosted by One Raffles Place is a fashion exhibition that will be ongoing from 31 March to 27 April. In keeping with fashion trends and a more personalised approach to shopping, this exhibition is helmed by fashion stylist, Jerome Awashthi and blogger influencers.

 

HOW DOES THE ORP’S BLOGGER INFLUENCER PROGRAM WORK?

Mannequin in Vogue allows for the exhibition of brands that some of the retail and fashion stores in One Raffles Place offers and also, grants the influencers that we are working hand-in-hand with, coverage at the same time. It is where a few blogger influencers are invited to pick out two outfits each, that will be featured at the first level of One Raffles Place.

The process of this program is where our PR Gladiators would go around with the blogger influencers while they shop to snap some pictures and do some note-taking on the shops they enter. These pictures and notes will be for future usage as they are needy in times of doing write-ups.

The blogger influencers that we work with covers lifestyle, fashion, beauty, and sports: Lian Mei Ting, Yina Goh, Zoe Raymond, and Jessica Loh.

 

Lian Mei Ting looking through clothes rack at Sarah B

 

Yina Goh posing with an outfit she tried on

 

Zoe Raymond at Sarah B

 

Jessica Loh trying glasses at OWNDAYS

 

WHAT DO YOU DO AS A SOCIAL MEDIA STRATEGIST? 

As a Social Media Strategist, we take photos and interact with these influencers. The time spent with them was pleasant and enjoyable we even exchanged some fashion tips on how we could pair up our clothings! With enjoyment comes with responsibility as well so some tasks that we cover consists of:

  1. Handling Social Media Platforms

One Raffles Place Instagram account

In this program, we are working with One Raffles Place hence the social media platform we handle is the Instagram and Facebook of One Raffles Place. Much preparation is needed beforehand but fear not, because if you have done and organised your documents well, the postings on social media will go smoothly.

 

  1. Content Gathering

One Raffles Place rojak post on Instagram

Gathering content is crucial in the preparation process for a press release. We should ensure that the content is true and factual. The content can be used for many things such as the postings for social media. We should bridge the gap between what has been delivered to our audience and what we can offer and the content gathered is what would help avoid that gap.

The preparation of a fact sheet is another process where the content gathered is vital. The fact sheet is a document with a short write-ups of the introduction and what each different retailer has to offer. The short paragraph could help retailers draw or either repel customers.

 

WHAT ARE THE FIVE PR GIRL MUST-HAVES RIGHT NOW AT ORP?

  1. The Classic Black Dress at Angel Republic [#03-08] is suitable for many occasions!
  2. Not-too-plain work-wear from PS thirtyfour [#04-20].
  3. Sleeveless White Dress with Belt at Slady [#03-01].
  4. Simplicity at its best with audaash’s [#04-18] White Blouse with Black Collar Ribbon.
  5. End off your outfit with Soft Pink Heels and a Leaflet Necklace from Ámanda [#04-33/34].

 

Working with our clients does not mean all work and no play. Remember, in the midst of all the work, there is always room for entertainment!