SINGAPORE, April 2016 – BeautyFresh, an exciting online platform featuring luxury skincare and beauty products for pampering men and women held its very own BeautyFresh Floral Magic Event at The Floral Atelier, 40 Eng Hoon Street. Editors and writers alike were invited to participate in this alluring Floral Arrangement Workshop showcasing their own purchased items from BeautyFresh! All of our invitees enjoyed the intimate and creative process of handpicking their own fresh flowers from a selection of roses, hydrangeas, and carnations to create their very own beautiful bloom box.

Participants eagerly taking out their BeautyFresh items items from their goodie bags while Florist Daphne teaches them the basics of floral arrangement.

Our florists-to-be in action!

Our florists-to-be in action!


Celine (@celine_tan_) proudly presenting her bloom box


Lisa looking very satisfied with her bloom box


Nafeesa (left) and Beth (right) at the photobooth!

Last but not leat. here is Jack - Director of BeautyFresh himself excitedly showing us his bloom box!



The blogger influencer programme – Mannequin in Vogue – hosted by One Raffles Place is a fashion exhibition that will be ongoing from 31 March to 27 April. In keeping with fashion trends and a more personalised approach to shopping, this exhibition is helmed by fashion stylist, Jerome Awashthi and blogger influencers.



Mannequin in Vogue allows for the exhibition of brands that some of the retail and fashion stores in One Raffles Place offers and also, grants the influencers that we are working hand-in-hand with, coverage at the same time. It is where a few blogger influencers are invited to pick out two outfits each, that will be featured at the first level of One Raffles Place.

The process of this program is where our PR Gladiators would go around with the blogger influencers while they shop to snap some pictures and do some note-taking on the shops they enter. These pictures and notes will be for future usage as they are needy in times of doing write-ups.

The blogger influencers that we work with covers lifestyle, fashion, beauty, and sports: Lian Mei Ting, Yina Goh, Zoe Raymond, and Jessica Loh.


Lian Mei Ting looking through clothes rack at Sarah B


Yina Goh posing with an outfit she tried on


Zoe Raymond at Sarah B


Jessica Loh trying glasses at OWNDAYS



As a Social Media Strategist, we take photos and interact with these influencers. The time spent with them was pleasant and enjoyable we even exchanged some fashion tips on how we could pair up our clothings! With enjoyment comes with responsibility as well so some tasks that we cover consists of:

  1. Handling Social Media Platforms

One Raffles Place Instagram account

In this program, we are working with One Raffles Place hence the social media platform we handle is the Instagram and Facebook of One Raffles Place. Much preparation is needed beforehand but fear not, because if you have done and organised your documents well, the postings on social media will go smoothly.


  1. Content Gathering

One Raffles Place rojak post on Instagram

Gathering content is crucial in the preparation process for a press release. We should ensure that the content is true and factual. The content can be used for many things such as the postings for social media. We should bridge the gap between what has been delivered to our audience and what we can offer and the content gathered is what would help avoid that gap.

The preparation of a fact sheet is another process where the content gathered is vital. The fact sheet is a document with a short write-ups of the introduction and what each different retailer has to offer. The short paragraph could help retailers draw or either repel customers.



  1. The Classic Black Dress at Angel Republic [#03-08] is suitable for many occasions!
  2. Not-too-plain work-wear from PS thirtyfour [#04-20].
  3. Sleeveless White Dress with Belt at Slady [#03-01].
  4. Simplicity at its best with audaash’s [#04-18] White Blouse with Black Collar Ribbon.
  5. End off your outfit with Soft Pink Heels and a Leaflet Necklace from Ámanda [#04-33/34].


Working with our clients does not mean all work and no play. Remember, in the midst of all the work, there is always room for entertainment!

Behind the Scenes with Fashion Influencers

The media landscape used to be simple for fashion PR. We focused largely on fashion editors, stylists, celebrities and wardrobe sponsorship. These days, fashion PR process has evolved as fashion brands started showing their collections in-season, launching digital and prints ads instantly and allowing consumers to buy runway items in real-time. Street style, fashion zeitgeist and taste making are simultaneously shared and formed. Social objects such as hashtags gather micro-communities. So if you are launching a social media advertisement, think about what relevant hashtags you can use. 

Just last week, some of our PR gladiators were part of helping one of our client’s blogger engagements with Lian Mei Ting, Yina Goh, Zoe Raymond and Jessica Tham. Well, let’s allow the pictures below speak a few words.

(Lian Mei Ting)

(Yina Goh)

(Zoe Raymond)

(Jessica Tham)

So how is blogger engagement done? Here are 3 Tips to help you manage and ensure effective blogger engagement!

1.Communication is Key


When a relationship is built, there would be more possibilities for future collaborations. Engaging a blogger for collaboration is not about contacting them only when you need their service.

Be friendly and enagage in small talk, asking them how was their day, etc. This would allow both parties to be comfortable with each other, making the collaboration more enjoyable.

Here is Yina posing for a casual photo. Collaborations can be serious but fun at the same time!

By building a stable and open relationship between the blogger and yourself, it would make it easier for you to contact the blogger for meet ups or work-related matters in order to publish the best coverage possible.

2. Be Interested 


It is important to take interest in what the bloggers are attracted to. You would not want a fashion blogger to be doing food collaborations when your goals is to advertise a fashion product. Just like how Mei Ting, Yina, Zoe and Jessica have high passion for fashion, fashion collaborations would be of high interest to them. We would be assured that desirable fashion advertisements would be produced for the client we are representing for.

3.Ask politely to take more pictures

Remember, bloggers are there to help gain more coverage for your clients. They are the ones that are able to get more viewership from their fans and followers. Feel free to ask the bloggers to pose for more photos to help you get the best shot.

All in all, it is relatively easy to execute blogger engagements. Just keep the 3 tips in mind and you would be good to go! 

Farrer Park Hospital Preliminary Tour

Set to open in 2016, Farrer Park Hospital is a new 145 bed, state-of-the-art hospital. It will serve the growing needs of the local and foreign patients. 

The hospital was designed with the latest technology and environmentally efficient construction, providing a wide range of inpatient services in a comfortable setting that puts the patient and family at the center of care.

During a recent media tour, we learnt about the illustrious history of Farrer district. Our media friends were impressed by how the building was seamlessly integrated with the Farrer Hotel, Spa and a palette of fifteen healing gardens - all carefully arranged above the Farrer Park MRT Station.

Touring the Nuclear and Radiotheraphy Facilities

CEO of Farrer Park Hospital, Dr Timothy Low Sim Ong, concluded the tour by highlighting some of the hospital's unique facilities which have not yet been introduced across Singapore.

Special creation by Executive Sous Chef Ho Chan Fei

Overseas media touring Singapore's first fully integrated healthcare and hospitality hub, a new 20-storey building erected atop Farrer Park MRT Station, an area full of rich history - Connexion.

We would like to specially thank our friends from the media for lending their support and or course, Farrer Park Hospital for their hospitality and generous gifts.

How To Pitch To Magazine Editors Effectively

For starters, how do we pitch to magazine editors? We share some pointers that may help you in reaching out to magazine editors effectively for your next pitch! 


Know Your Audience

Of course, the first most important point is to identify your main target audience you want to reach out to. From there, you'll know which magazines to target. We have to ensure we match our pitch to the magazine and their target audience for it to be relevant!

Know Their Interest

For starters, how do we pitch to magazine editors? We share some pointers that may help you in reaching out to magazine editors effectively for your next pitch! 

Know Your Audience

Of course, the first most important point is to identify your main target audience you want to reach out to. From there, you'll know which magazines to target. We have to ensure we match our pitch to the magazine and their target audience for it to be relevant!

Read Their Magazine

How to garner the attention of the editors? By understanding what their point of interest is. By showing that you have read and understood where their publication’s interest lies in, it would then be easier to craft a pitch that would interest them.

Know Their Timeline

Magazines have a cycle that you would need to know in order to pitch them in a timely manner. For monthly publications, you would have to pitch 2 months in advance. For example, for a story to appear in the November issue, you would have to start pitching in September.

Answer Promptly

Do not keep the editors waiting for days for your reply as it shows that you have no respect for their time. Do remember that they are very busy people, so don’t keep them waiting!

Call & Be Friendly

Pick up the phone to follow up with them. It is all about the personal touch and building a relationship. By calling the editors, it shows that you are sincere enough to make an effort to connect with the editors.

Keep It Short & Interesting

No body has the time to read a really long proposal at one glance. Your pitch should be personalized, interesting but short enough to pique the interest of the editors. Have the necessary information in your pitch but keep it short and sweet because the longer your email is, the higher chance it would be ignored. 

Stenders Grand Opening; Gardener of Feelings

Ever heard of a beautiful little country by the Baltic Sea, in the North-Western part of Europe? That's where you can find a country called Latvia. Stenders orginated from Latvia and was started by two elderly couples who handmade soaps and other products. It has now grown into one of the biggest cosmetics producers in Europe.

Expanding, Stenders recently held a successful Grand Opening at its first flagship store in Singapore at Plaza Singapura on the 8th of October. CEO Julien Laporte, alongside with Marketing Director Baiba, graced the grand opening at its store with the press, bloggers and partners. 

With Jamie Yeo as the host, guests at the event saw demostrations of Stenders products as they get to experience first-hand with Stenders products with elements of nature such as the Rose Salt Scrub that has actual rose petals in it. 

We would also like to say thank you to Annabelle Pastisserie for their cute and tasteful rose macarons! Suiting the theme of the event, Annabelle Pastisserie made a macaron tower in pastel pink. 

This event would not have been successful without the support from our partners and media. With Stenders, we would like to give a big shout out and thank you to all our guests that graced this event with us!

How to manage an event like a pro

Those familiar with managing an event would understand the difficulties in handling the logistics on all sides, especially when you are liaising with someone over an email, and hard as you press, you are never able to get a reply from them.


Before getting to the glam and glamour of the actual event, the behind-the-scenes of handling an event is the way to ensure a good show.


Here, I have 3 important tips to take note of when managing an event, especially when it’s one that includes external attendees.


1. Write everything down



It can be a challenge managing an event for the first time.


The best way I have learned is to always plan ahead and stay on top of things by writing everything down. I don’t mean just your typical bullet point, one-word notes -- at the end of a long and busy day, you’d look back on your notes and confuse yourself even more.


Write specifically in the list the items that needs to be done, or anything that needs to be taken care of. This is especially important when you are at a meeting.


Once you have that, everything will be clearer, and you won’t have a hard time trying to remember everything that you need to do.


2. Multi-tasking -- the smart way



Multi-tasking is an important skill especially if you need to organize catering and other logistics.


The magic to multi-tasking is time management.


That being said, if you feel like you cannot handle too many things at once, always prioritise the work. Urgent matters should always be handled first.


To get the maximal outcome from this point, follow the first pointer and you’re halfway there to making it.


3. Communication is very important



When it comes to managing an event, you will definitely be liaising back and forth with caterers and client so with all the back and forth, it is important to check that nothing is being lost but double checking everything twice.


One way to ensure that everyone will be on the same page is to ensure that updates to any issue or discussion is passed on to the appropriate person. Hold regular meetings to update everyone on the things that you are doing.


When you get an unexpected hiccup from one aspect of the management, always keep those involved in the loop.


Another thing to note is that, if you are making changes, always inform the other party so that they don’t get a surprise.


Now to get into the actual planning of the event. To create an event with the perfect setting, the planning of it has to be done right. Here is a list of things needed to ensure that your attendees will be able to feel the vibe that you want them to feel. 


1. Thematic setting



To create the right mood that you want to achieve for your event, the first thing to think about is the theme of the event that you want. 


To find a suitable theme, consider the tone of the event that you want before deciding on the theme. 


Some examples are, rose theme, garden chic, Spanish lifestyle, and more. 


2. Decor / food 


Of course, once you have settled on the theme of the event, the next step is to ensure that the decoration and food matches the theme. 


If your theme is a Spanish lifestyle, you would then ensure that the food is Spanish cuisine, and not, chinese.


3. Who to invite


At the end of the day, the reason why you are organising an event is because you want to showcase, or impress others. 


That said, the people that you invite has to be people that you want to impress. If you are having an event that you want to be publicized, you should then also invite the relevant people from the media. If it is a food event, invite food writers, if it’s a beauty event, invite beauty writers, and so on and so forth, you get the idea.  


With these important tips in mind, organizing an event will be smooth and successful. 


Wine tasting dinner with winemaker of Bodegas Campos Reales


What is a good way to unwind after a long day of work? No doubt that most people would say “Cheers!”.

For the various wine experts from the different wine importers and distributors in Singapore, that was exactly what they did. The best part was that all of this was enjoyed in a classy, European setting at Binomio, a Spanish restaurant in Singapore.

In a private room set up by the restaurant’s General Manager, Eduardo, attendees to the wine tasting dinner were well looked after.

As the dinner began, and the tapas were served, Mr Jose Antonio, the winemaker of the Spanish winery stood up to greet everyone, as well as to thank them for their attendance. The introduction to the wines was given, and soon, everyone was tucking in and enjoying the wine.

We enjoyed five different kinds of wine from Campos Reales, such as their Garnacha, Rose Wine, as well as the Canfora.

We hope that everyone who attended had a good time, and that Mr Jose Antonio had a successful trip in Singapore.

A little appreciation goes a long way. Acknowledge the invisible work force.

We’re all guilty of being preoccupied with our own concerns - what to have for lunch, where to go on holiday, our kids and so on. So much so that we take for granted that our surroundings are clean, green and safe.

Green, Clean and Safe Singapore

We often forget the discreet army of cleaners, landscape workers and security officers who make all this a reality, and who earn low wages.

They deserve our thanks for their ceaseless labour which makes our lives pleasant, and keeps our city liveable.

Being gracious by saying thank-you with a smile costs nothing, but it can make the day of the ones who clear tables and sweep the streets.

So, the next time you’re in a food court, stop chatting with your companion or fiddling with your phone. Make eye contact with the person cleaning your table, and say thank-you. Greet the security personnel at your work place or shopping mall with a “Good Morning”. Humanise your interaction with the many workers you will encounter in the course of your day.

Remember that a smile removes the cloak of invisibility that they wear. A friendly gesture acknowledges the importance of their roles in the smooth running of our city state.

Make a difference. Be a part of the ‘Appreciating U’ movement launched by U Care Centre (UCC). UCC is an organisation set up by the National Trade Union Council (NTUC) to support low-wage workers.

With the ‘Appreciating U’ movement set in motion in April this year, UCC hopes to garner the support of Singaporeans to come together and show our appreciation to the low wage workers of Singapore.

Share with us how you show appreciation to the low-wage workers with a photo! Upload it on Facebook or Instagram and include the #thumbsuptribute. Don't forget to mention UCC!

Instagram: @ucarecentre

Candylicious moments at Sophisca’s Blogger Party

It was a day of sweetness on 1 Aug 2015, where bloggers of different walks of life gathered at Sophisca’s candy store at their ION Orchard branch.

We would also like to thank all our attendees for making their way to the party and we hope that you had a candilicious time!

From cupcakes, to chocolates, to candies packaged in customised wrapping, the ladies in attendance were spoilt for choice! For those who wanted to capture the candylicious and keep it for sweet memory, there was also a photo booth set up with ingenious props, for the party-goers to have fun.

When the party officially started, you could see the look of curiosity and envy of the passersby outside the shop as they looked in and wondered what fun we were having, and why.

You must be wondering why, too, from reading these words. We’ll stop rambling here, and let the pictures do the talking. Enjoy!