The surge of the dancing scene has been ostensibly felt the past few years, what not with endless dance concerts, performances and competitions. This time, we are really looking forward to another competition hailing from the land of the  rising sun, namely the annual Gatsby Dance Competition!

But for those of you who are new to dancing, you may want to know what exactly is this competition about.

Well, it’s a vibrant and prestigious event held across Asia that will put local young dancing talents into a more recognised platform. It is on its fourth year running now, so it’s  gaining popularity amongst its target market! Youths can enter as individuals or teams consisting not more than three members, and the winners will be representing Singapore at a regional platform in Tokyo, Japan and will be up against the representatives of the other 7 countries participating in this regional competition as well.

We are also pleased to invite two of Japan's renowned dancers: Fishboy and Charisma Kantaro as the guest judges for this year. Immensely talented and greatly versatile, they are also the hosts of the wildly popular Japanese show Dance @ TV.

The other two judges that will make up the panel are Chunky and Fredy Kosman. Chunky is one of the pioneering Locking dancers in Singapore. He emerged as the champion in several prestigious competitions. Fredy Kosman,  on the other hand, has began dancing since 2005, specializing in Street Jazz and Hip Hop, and has travelled to LA, NY, Australia and Taiwan to perfect his craft.

With such prestigious panel of judges, it is really no wonder that the Gatsby Dance Competition this year is drumming up such anticipation and excitement! Just check out their event page for yourself:


Here are further details:


Date: 18 Feb 2012

Time: 4-6pm

Venue: Far East Plaza Concourse

(Event is open to public and free of charge. Let me know if you are keen to come too!)


The prelims (closed event for public, only open to media friends) is held this Saturday, 4th Feb 2012 where 25 teams will battle it out for the eight spots reserved for Finalists.


Watch this space as we bring you more from O School Prelims this Saturday!


Is Orchard Road the best shopping avenue in the world?


Publicist PR weighs in on Channel 8

Purity In A Bottle

Some associate purity with the colour white, while others think of angels.

Zadig & Voltaire captures the essence of purity brilliantly. In a bottle.

The Tome 1 La Pureté -What used to be a unisex scent now comes in a scent ‘For Him’ and ‘For Her’ respectively.

Fronted by model Poppy Delevigne and Chris Del Moro with their hair in the wind, the urban Eve and the wild surfer blend milky sweetness and woody, masculine notes in a rock-inspired composition that is 100% Zadig.

Concocted from an encounter between fashion designer Thierry Gillier, lab co-founders Fabrice Penot and Edouard Roschi  and won over by these olfactory geniuses – the Dadaist entrepreneur put the composition of the first ‘jus’ as well as his desire for new almond and milky notes in their hands. This partnership was done with Clarins Fragrance Group, taking this tantalising fragrance to scent heaven.

“An au naturel spiritual fragrance that captures the heart and soul,” says Gillier.

What I love about this beautiful fragrance is that it is uniquely encased in a hard-cover book. This is brilliantly tied up to the word 'Tome' which means 'Volume' in French. It is essentially the first volume of many more fragrances that Zadig & Voltaire will be coming up with. Sounds delightful, I can hardly wait! ;)




What do you get when you a British fashion label decides to look to Damien Hirst for inspiration? Dissection is it. Over at N. Tyler, a British label inspired by the work of Savile Row’s craftsmanship and bespoke quality, they have enlisted the help of architect Dennis Cheok of Upstairs to play out his architectural wonder. White marble flooring in herringbone detail reference the classic shirt prints while timber in a shade of delicious chocolate set the stage for a retail space that is wildly punctuated with British artist Damien Hirst’s ideas of dissection. Better known for his controversial works of a dissected cow, a dissected shark and a dissected calf across a long career in modern British art, Hirst’s work has inspired Cheok to create dissected tables and pedestals paired with truncated legs. Suspended from the ceiling with the assistance of stainless steel bars, the furniture appear to be in motion – they would almost float away at the slightest hint of wind.

This gorgeous shrine to menswear at Marina Bay Sands needs to be seen to be believed. Need we say more?

Rocking The Pirate Chic

Zadig & Voltaire’s fash prophecy for SS2012 goes down in our little black book as an important look to lust after. Cecilia Bonstrom calls it Preppy Pirate Chic – the story of the Zadig girl who plunders the pirate’s wardrobe in a spate of androgyny, peppers a touch of her own Rive Gauche charm from the 6ème and calls it her own. This was done in a lovely suite at the Park Hyatt Paris-Vendome where the key looks for next spring were showcased to the fash pack. What we are getting here are oversized boyfriend pieces, distressed shorts and a general look that appears as though the Zadig girl hasn’t spent an awful lot of time in front of the mirror.

Look who came to our presentation:

Citta Bella's Shawn and Female Malaysia's Zoe with Zadig & Voltaire Creative Director Cecilia Bonstrom

Harper Bazaar Thailand stylist with Zadig & Voltaire Creative Director Cecilia Bonstrom

Jonathan and Grace at work at an interview with Zadig & Voltaire Creative Director Cecilia Bonstrom

Looking very pirate indeed

Rocking the Pirate Chic

Rohai with Zadig & Voltaire Creative Director Cecilia Bonstrom

The Fash Pack at the Zadig & Voltaire Press Day - the showroom at Park Hyatt Vendome Paris

September In Paris

It’s September yet again. We are in Paris doing our rounds of the shows and taking one in after another right from Jardin des Tuileries to Rue Charlot, this is the fash pack descending on Paris taking in the key looks and deciding what makes it to our store come February 2012.

A show at the Jeu de Paume

Fall in Paris

One of the many showrooms in Paris

Spotted - Karl Lagerfeld at Colette. Us - just moments away from Lagerfeld

While the world fawns over the likes of Wintour, Menkes, Alt and even Roitfeld, here we have Lagerfeld checking out the timepieces at fash central, Colette – entourage in tow.

Un Jardin in Paris

A Social Media Primer

When thinking about social media marketing, the first things that usually come to mind are popular social media sites like Facebook, LinkedIn, MySpace and YouTube. YouTube has about 258 million users, and more than 50 percent of them log in weekly. Facebook has about 101 million users with more than 50 percent who log in daily.

Social media is essentially a form of online media where people are engaging with their social (real-life or otherwise) networks online. They talk, participate, share, network, and bookmark online. Most social media services encourage discussion, feedback, voting, comments, and sharing of information.

It's a two-way conversation, rather than a one-way broadcast.

Launch of Sophie Monk with Makiyo

Publicist PR conceptualised a tea party at the Quincy hotel for the launch of Sophie Monk skincare range where popular singer Makiyo shared her beauty tips with local bloggers such as Xiaxue, Eric Lim, Sophie, Yutaki and Ms Valerie.

The affable Makiyo autographed on her music release and posed with her delighted fans.