Pioneer Superior Club Series


Pioneer is an international manufacturer of audio and video products for home use, in the car and in business environment. It was founded in 1938. The element that has not changed in nearly 70 years is their passion for audio and video products that the brand hopes to share with the world.



To celebrate the launch its latest headphone series, Publicist PR created a Pioneer Loves Designers, a design collaboration where fashion designers were invited to customise the headphones. As part of the campaign, Pioneer also invited the young designer to showcase their pimped-up version of ‘Superior Club Sound Series’ at the dance festival Radikal Forze Jam 2014 as a platform to attract youths.


Publicist developed a creative strategy which includes Instagram Campaign to further enhanced the launch. #PioneerSuperiorClubSound were trending throughout the event with online contest happening. 

Publicist invited media, local bloggers & held interviews for the designers with Her World Plus to further expand the coverage.

Publicist able to achieve media coverage through bloggers, monthlies and dailies.