THE CLIENT: C&J Clark Limited, owners of the Clarks brand, the privately held footwear business, was founded in Street, Somerset in the UK by the Clark family in 1825. Still based in Street, the Clarks Group designs, develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort. The Clarks Group has built on its success as the leading shoe company in the UK to become a £1.5 billion global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide.

PROJECT DESCRIPTION: PUBLICIST PR was engaged by Clarks in 2016 to manage the launch of the Spring Summer 2016 Collection, Trigenic Flex Collection, Clarks x Victoria & Albert Museum Collaboration, as well as the Autumn Winter 2016 Collection. The agency embarked on a media campaign targeted at both the press and influencers to share with them the collections wonderfully put together by Clarks.

RESULTS: Clarks’ collections saw a wide reach of coverage across both English and Chinese dailies such as TODAY Newspaper, Lianhe Wanbao, The New Paper and Shin Min Daily News. They were also featured in Singapore’s top media outlets including Toggle, styleXstyle, ELLE Magazine, Manja Magazine, Simply Her Magazine NYLON Magazine, Young Parents just to name a few. Popular local artistes namely Joanne Peh, Pornsak, and Jean Danker have also shared fine pieces from Clarks’ collections on their social media platforms, successfully garnering much hype and interest in the shoes.