Lawry's Father's Day Specials

THE CLIENT: Located in the heart of Orchard Road, Lawry’s The Prime Rib Singapore is distinguished for its exceptional American cuisine. With 18 highly successful years in Singapore, Lawry’s main attraction is its Signature USDA Prime Ribs of Beef, aged of up to 21 days to heighten tenderness, and slowly roasted on beds of rock salt, carved and served from their famous “Silver Carts”.

Keeping up with Lawry's 77 years of traditions around the globe, its first restaurant opened on June 15, 1938, a the “Restaurant Row” in Beverly Hills, Los Angeles. Lawry’s instant success and enduring popularity helped to create the very idea of fine dining in modern America. Today, the restaurant is located in the U.S, China, Japan, Korea and Singapore. 

PROJECT DESCRIPTION: PUBLICIST PR was appointed by Lawrys The Prime Rib in 2017 to oversee the launch of their Exclusive 4-Course Father's Day menu. 

RESULTS: LAWRYs successfully attained coverage among media including but not limited to: The Straits Times, Weekender, L'OFFICIEL, The Food Journal, Epicure Asia, Smart Parents,