Watabe Wedding Singapore

THE CLIENT: Watabe Wedding Singapore first started as a Kimono rental shop in 1953 and currently offers a wide range of both domestic and international wedding services and consultation in Japan, Guam, Hawaii, Bali, Hong Kong, Taiwan and Singapore among others. Watabe Wedding owns 46 wedding facilities chapels in total (at home and overseas) and have served more than 470,000 wedding couples till date, attending to an average of 30,000 Japanese couples a year.

PROJECT DESCRIPTION: PUBLICIST PR was working with Watabe Wedding Singapore in 2016 to organize the Press Launch of The Alcove in conjunction with the Launch of Ethereal by Watabe Wedding and Jessicacindy as well as manage the invitation list for the night fashion show on the debut collection of bridal and evening couture creations by Ethereal by Watabe & Jessicacindy.

RESULTS: The grand opening of The Alcove was filled with tons of media and guests with Mr Khoo Teng Chye and Mrs Yvonne Khoo graced our event as our Guests of Honour. It was a successful press launch with industry friends attending like Blissful Brides, Bridestory, Female Brides, Honeybrides, Singapore Brides, Style Weddings, Wedding Porter, Wedidng Vow, Wedding Scoop, Wedding Diary, Honey Brides, Channel News Asia, Heart Media, Home & Décor Singapore, J+Plus, Luxe Society, Luxury Insider, NHK, NNA, Prestige, SingaLife, Time Out Singapore, and Vanity Trove