CITIZEN A/W 2016 L Ambiluna

Press Release                                           Press Contact: Publicist PR

For Immediate Release



A new style of luxury watch for women who embrace their lives in the 21st century with beauty and power

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Ethical spirit of caring about nature and people

Architectural design to offer a new framework for beauty

Craftsmanship that creates art from the touch of skilled hands and nature

All blended perfectly to bring a new style of luxury watch.


Singapore, May 2016 - CITIZEN L watches reflect the brand concept “Beauty is Beauty,” which communicates our belief that beautiful things emanate from a beautiful mind. In other words, external beauty simply reflects inner beauty. CITIZEN has created honest luxury with the CITIZEN L brand. This is the spirit behind the launch of a new style of luxury watch ―“Ambiluna”. CITIZEN merges craftsmanship with timeless, elegantly simple and modern designs. By eschewing gaudy decoration in favour of simple beauty that reflects true inner quality and fine watchmaking, CITIZEN L challenges the conventional notion of watch and proposes a new style and definition of luxury watch, that cares for environment, people, and culture. The product stories and messages of CITIZEN L is what make the watches and wearers truly beautiful.The CITIZEN L Ambiluna collection was inspired by an architect Sou Fujimoto ,and the brand is supervised by a fashion journalist Yoshiko Ikoma to reinforce the message of CITIZEN L.

This new luxury watch collection embraces the concepts of sustainability and craftsmanship―revering and sharing traditional skills and techniques with a new generation of powerful women. In the spirit of sustainability, all products in the CITIZEN L new collection feature Eco-Drive*1, a core CITIZEN technology that powers watches using any light source.



The name “Ambiluna” is a portmanteau word derived from two elements:”Ambient” and “Lunar.” “Ambient” evokes the natural environment rich in air and light, while “Lunar” suggests the subtle power of the gently-glowing Moon, as well as the moon-sapphire crystal used for the watch face.Watch is, by nature, a mechanical and precise object whereas time is formless and intangible. Under the concept of “absolute light”, Sou Fujimoto combines these two conflicting elements into this watch through the use of light and design. The sapphire glass surface is frosted on purpose so that the wearer does not so much “read” as “feel” the time. This “Moon-glazed sapphire crystal”, is inspired by a pale moon veiled in a haze casting a soft light. As a result of this unique crystal design and time-honored craftsmanship, each watch in this collection is not simply a tool to tell time but a timepiece that tells a story.

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The Moon-glazed sapphire crystal used on the Limited edition CITIZEN L watches enriches the light reflected on its surface and brings out various tones and brightness. The case is constructed from Super Titanium™*2, which use CITIZEN’s proprietary surface hardening technology resulting in a watch that is five times harder than stainless steel. This material is also lightweight and gentle on the skin, so those with sensitive skin can wear these attractive watches without concern. Nishijin textile used for the watch bands is specially designed for this collection. It is crafted by a 350-year-old Kyoto textile manufacturer “HOSOO” that weaves Nishijin textile for traditional Japanese clothing, Kimonos. The nuance and delicate sheen of the material complements the case design and the strap’s spiritual elegance appears to almost melt in the light symbolising minimalistic beauty.

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CITIZEN L Ambiluna

Ref (From above)




Launch / Projected Price

September 2016 / USD 720

Case / Band Material

Stainless steel & Urushi drop(with 1 piece of Diamond) /Stainless steel

* Silver foil and gold/silver powder are used for Urushi drops.

Case Diameter / Thickness

24.6mm / 9.05mm   *Design specifications only.


Caliber B035, Eco-Drive, Accuracy of ±15 seconds per month,

Runs 7 months on full charge, WR 50



In addition to the Limited Edition strap model the Citizen L Ambiluna collection includes a unqiue bangle bracelet model. The design features a “Urushi drop,” an element of traditional Japanese lacqueriware. It is exquisitely handcrafted, no two models are exactly the same, the colour and lacquer-layers differ slightly,creating various dazzling reflections of light. The varying brilliance created by Moon-Grazed Sapphire Crystal Glass and the Urushi drop are blended on a simple bangle. A diamond drop positioned between the case and the Urushi drop adds a sense of strength to the design, while also serving as an indicator for 12 o’clock. These elements combine to create a sense of vitality that brings the watch design to life and enhances its pure elegance.


For product information, please visit:

Citizen Flagship Store (Marina Bay Sands)

2 Bayfront Avenue #B2-01A The Shoppes at Marina Bay Sands Singapore 018972

Tel: 6688 7412

Citizen Kiosk (Westgate)

3 Gateway Drive #01-K4 Westgate Singapore 608532

Tel: 6710 4167

Citizen Kiosk (VivoCity)

1 Harbourfront Walk #02-K3 VivoCity Singapore 098585

Tel: 6221 0216


For product enquiries, please contact:

Citizen Watches (H.K.) Ltd. Singapore Branch

Tel: 6334 4339


For media queries, please contact:

Seah Pei Jun    at / 96480185 &

Brigette Ayah    at /97272457


Press Office

Publicist PR Pte Ltd

1557 Keppel Road #04-23 Cantonment Central Singapore 089066




Design adviser

Sou Fujimoto, Architect

Hokkaido-born Sou Fujimoto graduated from the Department of Architecture, Faculty of Engineering at the University of Tokyo. He established his own office, Sou Fuimoto Architects in 2000. Among numerous awards, Mr. Fujimto won the first prize for the invited design competition “Ecole Polytechnique Learning Center at Paris-Saclay University,” in Paris, France in 2015, and was a winner of the “Architectural Folie of the 21st Century” competition in Montpellier, France.


Brand adviser

Yoshiko Ikoma, Fashion journalist

Yoshiko Ikoma has served as vice-chief editor of the Japanese editions of Vogue and Elle, and was subsequently chief editor of Japanese edition of Marie Claire. After leaving that position in 2008, she now works as a freelance journalist creating projects centered on fashion and lifestyle, including social actions, ecology projects and “Cool Japan” projects, while also contributing articles to newspapers and magazines. She launched a project called WAO to introduce traditional Japanese crafts.




HOSOO is a Kyoto-based textile maker founded in 1688. The company specialises in superior quality fabrics for high-end interior design and fashion, utilizing the time-honored expertise in manufacturing Nishijin-brocade. Nishijin is a special yarn dyeing and weaving technique developed over 1,200 years ago that is used for garments such as kimonos. HOSOO is activly developing innovative fablics using this tradition, targeting the global luxury market.


Urushi (Japanese lacquer)


Founded in 1900, URUSHI SAKAMOTO CO., LTD is a renowned, long-established Japanese lacquer manufacturer. Under the theme of “Infusion of tradition and modern concepts,” its wide product lineup ranges from accessories to industrial products. Currently URUSHI SAKAMATO CO. is establishing partnerships with companies from various industries to communicate the excellence of Japanese lacuquerware worldwide. Some of the company’s works are included in the permanent collection of the New York Museum of Modern Art