For immediate release

Press Office: Publicist PR




SINGAPORE, AUGUST 2016 – This month, revolutionary e-commerce fashion platform

COUTURí will launch its first ever boutique via a pop-up in Takashimaya, bring-
ing the spirit of couture to Singapore. From the 1st of August through to the 30th Septem-
ber, the Takashimaya ladies’ department will house the AW16 COUTURíSSIMO collections

of Sebastian Gunawan and Michael Cinco who recently presented their designs to great

acclaim during Paris Couture Week.



The COUTURíSSIMO pop-up will offer discerning Singapore shoppers access to couture

inspired dresses at a democratic price point. With prices ranging from $139 to $869, the

COUTURíSSIMO collections bridge the gap between couture and prêt–à–porter.

COUTURíSSIMO offers exquisitely made, quality pieces that capture the essence of couture

at a price that is within reach for the modern woman.

Together Michael Cinco and Sebastian Gunawan have dressed the world’s most famous

and beautiful women including Lady Gaga, Beyoncé, Jennifer Lopez and Rihanna. Now,

thanks to their exclusive COUTURíSSIMO collections, a wider clientele will have access to the

Hollywood glamour of Cinco and Gunawan’s creations.

Speaking on his collection for COUTURíSSIMO, Cinco explains that “the majority of women

cannot afford to pay the huge amount required for a couture dress. I believe that

COUTURíSSIMO solves a problem faced by the couture industry - it offers designers a plat-
form to reach new customers as well as offering women access to a world once only open

to an elite few”.

Michael Cinco and Sebastian Gunawan join South Korean designer SONGZIO and Par-
is-based On Aura Tout Vu as the inaugural designers to create exclusive collections for

WWW.COUTURíSSIMO.COM. Future collaborations with renowned designers will be an-
nounced in September 2016.

Full collections of all four designers (Sebastian Gunawan, Michael Cinco, On Aura Tout Vu,

SONGZIO) are available for purchase, pre-order and preview online at





Based in London, COUTURíSSIMO was founded by members of the Asian Couture Federa-
tion (AFC) - Frank Cintamani (Founding President), Emily Hwang (Vice President) and Cindy

Zhang (Governor). Under the creative direction of Livia Stoianova and Yassen Samouilov

from couture label On Aura Tout Vu, COUTURíSSIMO launched in July 2016 with an in-
vite-only event at the Jardins des Tuileries in Paris to coincide with Paris Couture Week

2016. The online global e-commerce website launched simultaneously in July, opening the

world of couture to a wider customer base. In September 2016, to coincide with London

Fashion Week, WWW.COUTURíSSIMO.COM will introduce an innovative virtual fitting room.

Powered by newly developed technology, the virtual fitting room will seamlessly fit dresses

to customers through the use of a customizable digital avatar.


The inaugural designers for AW16 were invited to work with COUTURíSSIMO based on their

bodies of work and previous collections.

Sebastian Gunawan: The Indonesian design prodigy has gained recognition for artfully fus-
ing feminine and masculine elements and has secured his place as a respected designer

both in Indonesia and the world. His AW16 collection features a classic colour palette with

oriental and vintage elements, inspired by Italian noblewoman Marchesa Luisa Casati.

Michael Cinco: Filipino designer Michael Cinco’s creations have graced the likes of Beyoncé,

Rihanna, Lady Gaga, and Jennifer Lopez. His AW16 collection combines his signature Holly-
wood Glamour aesthetic with inspiration from the butterfly’s natural elegance and timeless


On Aura Tout Vu: The designers behind On Aura Tout Vu, Yassen Samouilov and Livia

Stoianova, combine quirky offbeat humor, elegance and a touch of flamboyance in their

creations. The duo’s exquisite couture collections and extravagant accessories and luxury

items have caught the eye of celebrity fans including Madonna, Beyoncé, Gwen Stefani and

Lady Gaga.

SONGZIO: SONGZIO is known for his collaborations with Asian celebrities such as Cha Se-
ung-won, Lee Soo-hyuk and Kim Hyung Jun. The designer’s signature aesthetic, ‘Paint on

Black’, comes from his original oil on canvas artworks. An established menswear designer,

his capsule collection for COUTURíSSIMO AW16 is his first foray into womenswear.




Ladies’ Wear Department, Level 3

Takashimaya Department Store

391 Orchard Road, Singapore 238873


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Rebecca Linh +65 6220 4082 / +65 9648 0185

Cecilia Tan +65 6220 4082 / +65 9835 1082

1557 Keppel Road #04-23 Cantonment Central, Singapore 089066



Publicist PR Consultants

Ms Cecilia Tan | | +65 6220 4082

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