PRESS RELEASE
For immediate release
Press Office: Publicist PR
REVOLUTIONARY FASHION PLATFORM COUTURíSSIMO LAUNCHES ITS FIRST EVER
BOUTIQUE IN TAKASHIMAYA
SINGAPORE, AUGUST 2016 – This month, revolutionary e-commerce fashion platform
COUTURíSSIMO.com will launch its first ever boutique via a pop-up in Takashimaya, bring-
ing the spirit of couture to Singapore. From the 1st of August through to the 30th Septem-
ber, the Takashimaya ladies’ department will house the AW16 COUTURíSSIMO collections
of Sebastian Gunawan and Michael Cinco who recently presented their designs to great
acclaim during Paris Couture Week.
WWW.COUTURiSSIMO.COM
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The COUTURíSSIMO pop-up will offer discerning Singapore shoppers access to couture
inspired dresses at a democratic price point. With prices ranging from $139 to $869, the
COUTURíSSIMO collections bridge the gap between couture and prêt–à–porter.
COUTURíSSIMO offers exquisitely made, quality pieces that capture the essence of couture
at a price that is within reach for the modern woman.
Together Michael Cinco and Sebastian Gunawan have dressed the world’s most famous
and beautiful women including Lady Gaga, Beyoncé, Jennifer Lopez and Rihanna. Now,
thanks to their exclusive COUTURíSSIMO collections, a wider clientele will have access to the
Hollywood glamour of Cinco and Gunawan’s creations.
Speaking on his collection for COUTURíSSIMO, Cinco explains that “the majority of women
cannot afford to pay the huge amount required for a couture dress. I believe that
COUTURíSSIMO solves a problem faced by the couture industry - it offers designers a plat-
form to reach new customers as well as offering women access to a world once only open
to an elite few”.
Michael Cinco and Sebastian Gunawan join South Korean designer SONGZIO and Par-
is-based On Aura Tout Vu as the inaugural designers to create exclusive collections for
WWW.COUTURíSSIMO.COM. Future collaborations with renowned designers will be an-
nounced in September 2016.
Full collections of all four designers (Sebastian Gunawan, Michael Cinco, On Aura Tout Vu,
SONGZIO) are available for purchase, pre-order and preview online at
WWW.COUTURiSSIMO.COM
WWW.COUTURiSSIMO.COM
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ABOUT COUTURíSSIMO
Based in London, COUTURíSSIMO was founded by members of the Asian Couture Federa-
tion (AFC) - Frank Cintamani (Founding President), Emily Hwang (Vice President) and Cindy
Zhang (Governor). Under the creative direction of Livia Stoianova and Yassen Samouilov
from couture label On Aura Tout Vu, COUTURíSSIMO launched in July 2016 with an in-
vite-only event at the Jardins des Tuileries in Paris to coincide with Paris Couture Week
2016. The online global e-commerce website launched simultaneously in July, opening the
world of couture to a wider customer base. In September 2016, to coincide with London
Fashion Week, WWW.COUTURíSSIMO.COM will introduce an innovative virtual fitting room.
Powered by newly developed technology, the virtual fitting room will seamlessly fit dresses
to customers through the use of a customizable digital avatar.
THE DESIGNERS
The inaugural designers for AW16 were invited to work with COUTURíSSIMO based on their
bodies of work and previous collections.
Sebastian Gunawan: The Indonesian design prodigy has gained recognition for artfully fus-
ing feminine and masculine elements and has secured his place as a respected designer
both in Indonesia and the world. His AW16 collection features a classic colour palette with
oriental and vintage elements, inspired by Italian noblewoman Marchesa Luisa Casati.
Michael Cinco: Filipino designer Michael Cinco’s creations have graced the likes of Beyoncé,
Rihanna, Lady Gaga, and Jennifer Lopez. His AW16 collection combines his signature Holly-
wood Glamour aesthetic with inspiration from the butterfly’s natural elegance and timeless
beauty.
On Aura Tout Vu: The designers behind On Aura Tout Vu, Yassen Samouilov and Livia
Stoianova, combine quirky offbeat humor, elegance and a touch of flamboyance in their
creations. The duo’s exquisite couture collections and extravagant accessories and luxury
items have caught the eye of celebrity fans including Madonna, Beyoncé, Gwen Stefani and
Lady Gaga.
SONGZIO: SONGZIO is known for his collaborations with Asian celebrities such as Cha Se-
ung-won, Lee Soo-hyuk and Kim Hyung Jun. The designer’s signature aesthetic, ‘Paint on
Black’, comes from his original oil on canvas artworks. An established menswear designer,
his capsule collection for COUTURíSSIMO AW16 is his first foray into womenswear.
WWW.COUTURiSSIMO.COM
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SINGAPORE POP UP STORE
Ladies’ Wear Department, Level 3
Takashimaya Department Store
391 Orchard Road, Singapore 238873
SOCIAL MEDIA
Facebook: Instagram: Twitter: Snapchat:
https://www.facebook.com/couturissimo/
https://www.instagram.com/couturissimo/
https://twitter.com/couturissimo
Username – COUTURiSSIMO
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