GUESS Originals x A$AP Rocky to Launch “Ice Cream and Cotton Candy” Capsule in Singapore for Summer 2017

FOR IMMEDIATE RELEASE

SINGAPORE – GUESS Originals, an initiative developed by GUESS and AWGE, partners GUESS with leading icons at the forefront of fashion, entertainment, art and design to bring the much-awaited capsule collection in conjunction with multi-disciplined recording artist, A$AP Rocky. Making its way into selected GUESS outlets this July, the collaboration debuts in Singapore for the first time exclusively with very limited quantities available.

Inspired once again by vintage pieces from the GUESS archives, GUESS Originals x A$AP Rocky is back by popular demand. This year, the “Ice Cream and Cotton Candy” collection for Summer 2017 is packed with the collaboration’s signature stripes and offers a clean palette of pastels. With over 35 styles available in the Singapore launch, the capsule unites timeless GUESS designs with a contemporary flair. Whilst the previous GUESS Originals x A$AP Rocky collection featured mostly unisex styles; the Summer 2017 assortment will include many pieces exclusively for women. A$AP Rocky’s fond childhood memories of GUESS clothing combined with his vision of modernizing vintage items with new colorways results in a unique twist.

From a starting price point of SGD $89 for apparel, the Summer “Ice Cream and Cotton Candy” collection reigns supreme to pastel pinstripes and logo tees, drawing on fashion trends revived from the 80s and 90s. Denim is at the forefront of this capsule offering high and low-rise bell bottoms, button-down and zip-front miniskirts, vintage rocker 1981 skinny jeans, dungarees, 90s icon and cropped boxy jackets as well as baggy high waist jeans in a classic medium wash. GUE$$ logo-mania tees make a splash on mock-neck shirts, short-sleeved maxis and half-sleeve dresses as well as boxy ringer crop tops and oversized retro tees. One-piece black and white bathing suits stamped with the notable GUE$$ triangle logo are accompanied by an array of two-piece triangle and push-up bikinis splashed with striped patterns and solid pastels.

Led by A$AP Rocky, the visuals for the campaign were shot and directed by his creative group, AWGE.

The GUESS Originals x A$AP Rocky “Ice Cream and Cotton Candy” Summer Collection will be available at selected GUESS boutiques in Singapore from July 8 2017 onwards.

The collection will be available at the following locations:
GUESS ION Orchard
2 Orchard Turn
#B1-19 Ion Orchard
Singapore 238801
+65 65099320
Daily: 10:00 - 22:00

GUESS Marina Bay Sands
10 Bayfront Avenue
#B2-83 Marina Bay Sands
Singapore 018956
+65 6509 6647
Fri - Sat: 10:00 - 00:00
Sun - Thu: 10:00 - 23:00

GUESS Ngee Ann City
391 Orchard Road
#B1-24A/25/26/27/28 Ngee Ann City
Singapore 238872
+65 67357363
Daily: 10:00 - 21:30

About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of October 29, 2016, the Company directly operated roughly 915 retail stores in the Americas, Europe and Asia. The Company's licensees and distributors operated roughly 740 additional retail stores worldwide. As of October 29, 2016, the Company and its licensees and distributors operated in more than 95 countries worldwide. For more information about the Company, please visit www.guess.com.

About A$AP ROCKY
A$AP Rocky’s recent critically acclaimed sophomore studio album, At.Long.Last.A$AP [A$AP Worldwide/Polo Grounds Music/RCA Records] earned the charismatic MC his second #1 album debut on the Billboard 200, R&B Hip Hop and Rap charts. With the album peaking at #1 on iTunes in over 31 countries upon its surprise May 26th release, A$AP Rocky also claimed the #1 position on Spotify’s Top Album and Top Artist Worldwide charts.

A$AP Rocky’s 2013 debut album LONG.LIVE.A$AP entered at #1 on Billboard¹s Top 200, Hip-Hop Albums, R&B Albums and Digital Albums charts. LONG.LIVE.A$AP also made Top 10 chart entries in 24 countries around the world and included the platinum-selling Noah 40 Shebib produced track F**kin Problems, featuring Drake, 2 Chainz and Kendrick Lamar, which won a BET Award for Best Collaboration, BET Hip-Hop Award for Best Collaboration, Duo or Group, MTV Video Music Award Japan for Best Hip-Hop Video, and nominated for a Grammy Award for Best Rap Song.

About AWGE
AWGE, a creative group started by Rocky and his management team in 2014, is a multi-faceted company that creates authentic creative connections, solutions and content for clients in the music , fashion , film/TV and lifestyle industries. Recognized by media outlets such as Forbes, Fast Company, the New York Times and Complex, AWGE has overseen projects for MTV, Guess, RCA and more.

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www.publicistpr.com
Sarah Fleming I sarah_fleming@publicistpr.com I +65 9727 2457 / 6220 408

About Publicist PR
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