Press Contact: Publicist PR

Nicole Pow: +65 6220 6190


Press Release

For Immediate Release





Singapore, 1 March 2012 – Baby Foot®, the Japanese brand that took the world by storm now offers a wider range of foot care products to cater to the maintenance and beauty of our feet. Now you can look and feel pretty from head to toe!


Baby Foot®was created for ladies looking to pamper and give special attention to their feet year round. The new Baby Foot® Easy Pack and Hydro Plus Hydrating Foot Cream add on to the latest edition to the product line. The principal ingredient of Baby Foot® is a fruit acid, which is very gentle as compared with other acids. Fruit acid penetrates into the layer of dead skin cells and works on the desmosomes, which lie between the skin layers. This activates the peeling process as the cells in the dermal layer are forced to the surface and then peeled away naturally, due to the natural metabolic process. Healthy skin renews itself in a 28-day cycle.


“We are absolutely thrilled to offer Baby Foot® to women in Singapore. This product was designed specially for women who want to keep her feet looking and feeling their best. The fruit acid in their products infuses beneficial nutrients to soften rough, dry feet as well as maintain soft, smooth feet,” says Beauty Bistro’s Marketing Manager, Ms Nicole Xie.
Baby Foot® will help to:

  • Exfoliate away dead dry skin cells;
  • Cleanse and smooth toenails and feet;
  • Smooth and soften calluses;
  • Soften heals, toes and feet;
  • Buff the feet’s skin to a soft finish;
  • Provide an invigorating feel;
  • Provide an enjoyable aroma therapeutic experience


While many skincare and beauty products emphasize on the importance of our face and body shape, many have neglected the importance of our feet.  We are always on the go, and our feet will need to stay healthy and hence every woman should strive to have beautiful, soft and silky smooth feet.




The Baby Foot® collection includes:



BABY FOOT® Easy Pack – S$29.90

BABY FOOT® Easy Pack L – S$34.90


(Retailing at: Watsons, SASA, John Little, BHG, OG,


The 3rd generation of Baby Foot® Easy Pack is now available! With improvements such as 3D tall boot design which is patented by Baby Foot®, and the new pH 3.6 formula, the Baby Foot® Easy Pack gives your feet a gentle yet thorough exfoliation.


Baby Foot® thoroughly exfoliates the dead skin cells on your feet, eliminating problems like cracked heels or athlete's foot. Just one application and 2 weeks later, you get smooth and tender skin, just like a baby's foot.


Simply wear this patented 3D plastic boots provided for 2 hours, and wash your feet after. Each pair in the foot pack is only for a one-time use.



BABY FOOT® Hydro Plus Moisture Foot Cream – S$20.90

(Retailing at: John Little, BHG, OG,


Hydrates the soles of feet with highly effective moisturizing ingredients, which are also beneficial for the face!


The dead skin layers on the soles are much thicker than the other parts of the body and easily dry up. Regular moisturizing care prevents the accumulation of dead skin and helps to keep skin smooth. Therefore, get into the habit of moisturizing your feet with Baby Foot® Hydro Plus Moisture Foot Cream formulated with abundant beauty ingredients.


Beauty Bistro® products are on sale at and at area retailers BHG®, SASA®, OG® JOHN LITTLE®, Beauty Spring® and Watsons®.

BHG Departmental Store (Bugis, Tampines, Clementi, Choa Chu Kang)

JOHN LITTLE Departmental Store (Marina Square, Tiong Bahru, Jurong Point)

OG (Orchard, Chinatown, Albert Complex)


About Beauty Bistro®

Launched in 2007, Beauty Bistro® has been introducing fun, modern and innovative skincare and makeup brands to Singapore. The group’s fashion- forward approach to beauty has cemented its place on must-have lists of beauty editors. Beauty Bistro’s goal is to help every woman get gorgeous and have fun doing it. Beauty Bistro® offers original brands with technology that meet the beauty and grooming needs of modern women, including Anosa Cosmetics®, Baby Foot®, Bodyslim Shapewear®, Dot Dot®, Dr. Young®, La Défonse®, SHILLS® and QB®. Beauty Bistro products are frequently featured in super popular Taiwan TV Variety Show Nu Ren Wo Zui Da and commonly used by Korea, Japan and Taiwan celebrities.


Please visit for the latest news on BeautyBistro® and its brands.




About Publicist PR Communications

Publicist PR embraces the ever-evolving role of public relations, marketing and social media in the retail, beauty and fashion industry. Helmed by a team of beauty and fashion PR and marketing experts who have their pulse on the industry, we've been dishing out the industry inside scoop since 2005 – making us practically indispensable to brands who want their have their stories told. We remain ever ready to be paired with clients desiring nothing short of a dynamic PR agency with great ideas and tactics to keep you outfitted for success.


Please visit for more information.