A TASTE FOR THE FANTASTICAL – SCCUBE THE APOTHECARY INTRODUCES RODIAL’S DRAGON’S BLOOD RANGE

Singapore, May 2012 – Sccube the Apothecary has introduced the new Rodial’s Dragon’s Blood series. The cleansing water, mask, moisturizer and eye gel adds on to the famous cult favourite Rodial’s Dragon’s Blood Sculpting Gel.

While Rodial’s Glomaxy Snake Serum swept up the Beauty Awards in 2011, 2012 is all about 'Dragon's Blood.'

Dubbed the ‘Liquid Facelift‘, Dragon’s Blood works by adding essential volume to hollow skin.

It promises to plump, sculpt and lift the complexion but it effectively protects the skin against ageing, forming a skin-like film around the face for a dramatically more youthful complexion - without the needles.

It is named Dragon’s Blood as it uses a rare red sap found in the sangre de drago tree in the Amazon. This extraordinary ingredient is found to have healing and antioxidant properties, which boost skin’s elasticity and reduce skin-sagginess.

Among the active ingredients is hyaluronic acid, a super hydrator that provides long-lasting moisture and reduces wrinkles for a smoother, plumper and youthful looking complexion.

Injecting fillers into the cheek to restore the original plumpness of the face used to be the only solution for sagging skin. However, this extreme procedure leads to the common problem known as 'pillow face', where the cheeks look 'inflated'. Moreover, this can have the adverse effect of closing the eye and making them appear smaller.

'With our new Dragon's Blood serum, women including our celebrity fans, are able to regain the youthful fullness in their face,” said a spokesperson from Rodial.
Among the latest fans of the Rodial’s Dragon’s Blood series include Blake Lively, Lady Gaga and Jennifer Lopez.

Rodial’s Dragon’s Blood range is available EXCLUSIVELY at SCCUBE THE APOTHECARY – Singapore’s leading luxury beauty boutique, at 05-25A/05-25B Ngee Ann City, 391 Orchard Road.

For more information, please call 6738 4909 or log on to www.sccube.com

Dragon’s blood hyaluronic mask $80
A moisture-drenched facial essential with instant visible results, this double action hydrating and plumping mask reduces redness while giving skin a youthful glow.

Dragon’s blood hyaluronic moisturiser $95
A multi-function daily moisturiser with built in SPF 15, this long-lasting skincare treat plumps and firms dehydrated skin for 24 hours.

Dragon’s blood eye gel $85
A sub-zero de-puffing and plumping eye gel, this fast acting gel instantly cools and refreshes tired eyes with soothing rose water and hydrating hyaluronic acid.

Dragon’s blood Sculpting Gel $160
With an innovative anti-ageing formula, this gel helps to enhance facial contours and at the same time effectively protects reduces redness, giving skin a more youthful complexion.

Dragon’s blood cleansing water $55
This gentle, hydrating and soothing cleanser removes all traces of make-up and impurities with refreshing rose water while dragons blood soothes stressed skin.

About Rodial
Rodial Skincare combines the best ingredients for skins concerning with anti-ageing and firming. Featuring the most potent collagen booster and firming agent in all their products, Rodial uses Pomegranate Ellagic Tannin to ensure a smooth and renewed skin. Together with scientific expertise and laboratory’s testing of natural skin treatments, Rodial aims to deliver the ultimate skincare. Rodial products are dermatologist tested and are recommended by dermatologists and plastic surgeons in UK.

For further press information, please contact:

Cecila Tan at Publicist PR Consultants
Tel: 9835 1082 / DID 6220 6190
E: Cecilia@publicistpr.com

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