PUBLIC RELATIONS
Liaising on a daily basis with clients and the media, often via telephone and email;
Relationship building and networking with colleagues, clients and the media;
Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients;
Working as part of an account team to develop client proposals and implement the PR activity;
Preparing regular client reports and attending client meetings;
Researching, writing and distributing press releases to targeted
media;
Promoting news stories and features to the media, known as ‘selling
in’;
Collating, analyzing and evaluating media coverage;
Event management, including press conferences and promotional
events; attending and promoting client events to the media;
Assisting with the production of client publications, such as in-house