Galderma is a global pharmaceutical company founded in 1981. It invests heavily in research and development and is committed to meet the dermatological needs of people through its products and treatments. It offers a range of products used to treat acne, rosacea, psoriasis steroid-responsive dermatoses, pigmentary disorders, skin cancer and medical solutions for skin senescence. It’s extensive portfolio is available in over 80 countries. 

PR Brief

Galderma needed a creative approach to relaunch Benzac’s cleansing range used to treat acne.  The range consists of synergistic products, which cleanse and exfoliate skin; Benzac® Daily Liquid Facial Cleanser for Sensitive to Normal Skin, Benzac® Daily Facial Liquid Cleanser for Oily to Combination skin, Benzac® Daily Facial Foam Cleanser for Sensitive to Normal Skin, Benzac® Daily Foam Cleanser for Oily to Combination Skin for effective management of acne.  

Benzac® Facial Scrub is suitable for all skin types and helps to exfoliate and deeply cleans the skin, while reducing skin oiliness without damaging the skin. 



Publicist PR developed a two pronged strategy centered around a fun and youthful proposition – Outwit the Zits with strong medical facts.

Outwit the Zits campaign sought to educate the media about using the right products for acne pronged skin and not to overcleanse the skin.

Agency developed a creative press kit in the form of a Benzac Zitionary where media could find comprehensive acne related facts and information.

Publicist PR organised a fun and zitilicious press lunch with special guest – Consultant Dermatologist from National Skin Centre, Dr. Hazel Oon to share her medical perspective on Benzac and acne to the media.