Client: Klarity

The Client:
Klarity, a new skincare brand, aims to fulfil beauty needs with professionalism. It conveys the value of its brand by only providing clients with high quality products. Two product lines - V-line Series and Miracle White Series - was launched on 26 June 2014. Klarity believes that youthful healthy skin requires daily commitment. Its signature treatment methodology, Lasertox, provides targeted treatment for specific concerns.

Project Brief:
Klarity needed a professional agency approach, which could help the brand roll out their new skincare products - V-line Series and Miracle White Series

The agency secured extensive media coverage of the brand including features in magazines such as Cleo, Singapore Women's Weekly, Her World and Juice and in dailies like MyPaper and LianHeWanbao.