Singapore, April 2012 - Show your mummy some pink love this Mother’s Day at Toywatch with a beautiful selection of timepieces. Inspired by luxury watches, Toywatch wide product assortment includes the glamorous pink Total Stones that shouts extravagance. The Sartorial, being slightly more conservative, preserves a touch of class with its velvet strap. Now, make your mummy proud and let her brag about her new elegant timepiece accessory today!

Prices: $348 - $588

(Please see the attached press release for images)

1 Harbourfront Walk, VivoCity #01-K5
Telephone: 62216851

ION Orchard
2 Orchard Turn, ION Orchard #B1-14
Telephone: 68846816

ToyWatch, created in 2006, is an Italian designer horology house that specializes in timepieces that take inspiration from its luxe cousins. ToyWatch is unexpected, arresting, irreverent and a tongue-in-cheek anti-luxury statement in a culture driven by luxury. Catering to a clientele with a taste for fashion and appetite for the cult, ToyWatch is also highly coveted by celebrities the likes of Oprah Winfrey, Sylvester Stallone, Michael Jordan, Leonardo DiCaprio, Madonna, Al Gore, Charlize Theron. TOYWATCH has become the “it” timepiece and a “must-have” among style influentials and tastemakers. The timepieces have also been featured on Oprah's 'Favorite Things' list, and The Ellen DeGeneres show. In the U.S., ToyWatches are only sold in luxury department stores such as Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue. It is estimated that 50,000 ToyWatches have been sold for the first 3 months in the U.S. market. Using Miyota Quartz Movement, these watches are both pioneering and indispensable. They use a mix of materials, from classical steel to high-strength, ultralight, high-tech polycarbonate. ToyWatch can be found worldwide in over 2000 stores today. Points of sale include cities like Milan, Rome, Venice, Florence, Forte dei Marmi in Italy as well as New York, Hong Kong, London and Paris. It has two stores in Singapore today, with VivoCity being the newest to date.

For further information, please kindly get in touch with:

Cecilia Tan
Publicist PR Consultants
DID: +65 6220 6190